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ANIN Loré

Elegance, Redefined.

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About ANIN Loré

ANIN Loré is a fashion brand founded by two women, born from a long-standing friendship.

More than just a brand, ANIN Loré embodies a shared journey of life, growth, and maturity — shaped by time and guided by a vision that continues to evolve. We believe that elegance does not need to be loud or attention-seeking.

True elegance reveals itself through calmness, thoughtful details, and quiet confidence.

The Meaning of
ANIN Loré

ANIN
It represents roots, warmth, and emotional closeness — the foundation of the friendship and values we have built from the very beginning.

Loré
It is derived from the meaning of legacy — a lasting expression of style, values, and identity that we aspire to leave behind through every creation.

ANIN Lore Meaning

Together, ANIN Loré symbolizes the journey of women who grow, evolve, and choose elegance as a form of self-expression.

Vision & Mission

Vision

To be a fashion brand that delivers meaningful elegance through design, experience, and values.

Mission

Timeless and feminine design

High-quality materials

Limited, intentional production

Meaningful emotional connection with our customers

Our Values

  • Elegance — graceful without excess.
  • Authenticity — true to identity and values.
  • Intentional Design — every detail serves a purpose.
  • Femininity & Strength — soft, yet empowered.
  • Timelessness — transcending seasonal trends.
ANIN Loré Values

Latest Collection

Rosalie Calme

Lumière Pure

Our Collection Concept

ANIN Loré presents women’s fashion collections through a limited-piece approach and a pre-order system.

Each collection is thoughtfully designed to preserve quality, exclusivity, and sustainability.

We do not follow the pace of the industry.

We choose calmness in the process — because elegance is never rushed.

  • Limited Quantity
  • Thoughtful Design
  • Premium Fabric
Collection Concept

Meet The Founders

ANIN Loré was founded by two female friends who have known each other for almost 19 years. With complementary roles, they have built a brand that is strong in taste and vision.

Iin Tarmini

Iin Tarmini

Creative & Design Director
Anita Sawaludin

Anita Sawaludin

Business & Strategy Director

Elegance, Redefined.

Elegance isn't about looking the loudest, but about leaving the deepest impression.

Contact Us

Email: aninlore.co@gmail.com

Instagram / Tiktok: @anin.lore

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